On 12 September 2017, the Ministry of Business, Innovation and Employment announced that 27 proposals to the Endeavour Fund for science research programmes had been selected for funding over the next five years. One of the successful proposals is for the research programme Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand.
The programme brings together researchers from the Agribusines and Economics Research Unit at Lincoln University, from Plant and Food Research, from the Ngāi Tahu Research Centre at the University of Canterbury, and from The Leadership Lab in Christchurch. It will provide new knowledge on how local enterprises can achieve higher returns by ensuring global consumers understand the distinctive qualities of the physical, credence and cultural attributes of agri-food products that are “Made in New Zealand”.
DOWNLOAD THE RESEARCH REPORTS HERE:
Report 1: An Introduction to the Research Programme
Report 2: The Distinctive Cultural Attributes of Food
Report 3: Credence Attributes and New Zealand Country of Origin - A Review
Report 4: Value-Based Leadership in New Zealand Agri-foods Exporting Enterprises - Literature Review
Report 5: Distinctive Physical Attributes of New Zealand Agri-food Exports
Research Updates
